By 2004 Phillip Lim himself moves to New York too, meets there his future business partner Wen Zhou and under his provision debuts at New York fashion week. Phillip Lim’s first collection with a laconic name ‘3.1’ immediately turned sensational – the designer’s unique style had nothing to do with the existing trends. The public reaction was controversial: some received it with criticism, others – with approval, but no one left indifferent. Above all, the functional and original ‘3.3’ had a definite commercial success. The sophisticated fashion crowd favoured the designer’s signature style – the skillful mixture of the ‘red carets’ elegance and the street fashion. Having gained wide recognition, the brand kept developing and expanding: in 2007 it launched the men’s and children’s clothing lines and released a collection of sunglasses. The same year in New York there appeared the brand’s first official boutique ‘3.1 PHILLIP LIM’. The garments by ‘PHILLIP LIM’ is distinct for the sophisticated cut, the artful multilayered designs accompanied with accessories, appliqué works and embroidery. Philip Lim is the master of transformation: he easily converts a simple look into a gorgeous with the help of a few stylish details.