Alexander Mcqueen is a british fashion brand for men and women, symbol of the extravagant combinations and scandalous fashion shows. Lee Mcqueen was born in the working district of London, drew his first dress when he was only three. In 1991 he graduated from the famous central st. Martin college. During the 90's he was working as an artist : wrapping models in cellophane, exaggerated make up and used disfiguring silicone padding.

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His fashion shows were shocking: he demonstrated a black model in handcuffs, covered dresses in mud and dead locust, organised a catwalk in the church. During the show "raped scotland" models had bandages covered in blood hanging under the skirts. In 1996 Mcqueen was announced at the head of GIVENCHY house. He received an award 'British designer of the year' three times. In 2001 he quit GIVENCHY in order to sign a contract with GUCCI group and started his own brand. GUCCI group's financial investment helped Alexander Mcqueen to open his boutiques in New York, Milan, London and Las Vegas. The brand launched 2 perfumes - kingdom and myqueen. Then the brand started the pret-a-porter line, it included womenswear, menswear and accessories . Mcqueen's death was announced on the afternoon of 11 february 2010. The sudden death of the designer in the first day of the NY fashion week has shocked all the world. Buying Mcqueen clothing you can be sure that every piece will look eccentric, extravagant and shocking. Alexander Mcqueen clothes are always a mix of gothic and romantic trends, revealing sexiness and strict modesty, classics and modernism.

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