ALRAWASH

The Russian brand ALRAWASH was founded in 2012 by Kazan designer Lilia Alvarash. The brand's DNA is a well-defined costume line and a new interpretation of business classics for women. The brand comprises all the main components of a business wardrobe: suits, jackets, trousers, skirts and blouses of completely different silhouettes - cropped, fitted, loose and the like.

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The designer focuses on high quality fabrics, being navigated by leading European tailoring brands. ALRAWASH suits can be not only the basis of a business wardrobe. Laconic and structured models can be complemented by accessories or things made in other styles, which creates a variety of looks, including evening ones: social life is an important attribute of a business lady. The brand solves the problem of making a fashionable, comfortable and diverse business wardrobe once and forever. The second line of the ALRAWASH comfort brand combines the spirit of rebellion, fashionable design ideas and premium hand-made embroidery. The capsule collections are based on brutal hoodies, denim and leather jackets, caftans and quilted jackets. Many things are made in a single copy - the attention is focused on bright individuality, and instead of replicated prints beautiful handmade embroidery is used. “It is important for me that the item is exclusive, so handmade embroidery has become the highlight of the brand. I will not be unfounded if I say that I sort through each pebble by hand,” admits Lilia Alvarash.
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