ANNETTE HOFFMANN

Annette Hoffman is a German designer with Russian roots. She has graduated from Central Saint Martins College of Art and Design. Earlier Annette stylized photoshoots for tabloids and worked as a personal stylist.

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The name brand was founded in 2015; according to Annette, the main point of the brand creation was — and it's true for now - the deep understanding of the beauty, realization of creative ideas, and the rush of energy resulting in the unique designer's seeing. The textile for collections is bought in Italy and France, but all the production is made exceptionally in Germany. The designer is involved in each stage of the collection production controlling all the process — from cutting to accessories selection. Annette's collections are gentle, delicate and elegant, an anthem to youth and feminity, joy and lightness embodied in pastel colors.

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