Annette Hoffman is a German designer with Russian roots. She has graduated from
Central Saint Martins College of Art and Design. Earlier Annette stylized photoshoots for
tabloids and worked as a personal stylist.
The name brand was founded in 2015;
according to Annette, the main point of the brand creation was — and it's true for now -
the deep understanding of the beauty, realization of creative ideas, and the rush of
energy resulting in the unique designer's seeing. The textile for collections is bought in
Italy and France, but all the production is made exceptionally in Germany. The designer
is involved in each stage of the collection production controlling all the process — from
cutting to accessories selection. Annette's collections are gentle, delicate and elegant,
an anthem to youth and feminity, joy and lightness embodied in pastel colors.