BALENCIAGA

Cristobal Balenciaga is the world's greatest couturier. Even his colleagues admired Cristobal calling him their master: Oscar de la Renta, Hubert Givenchy, and Emanuel Ungaro started out with Balenciaga and Coco Chanel called him «a Couturier in the truest sense of the word.

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The others are simply fashion designers.» BALENCIAGA Fashion house was founded in 1918 in Spain where at once several boutiques were set up, and in 1937 in Paris, the first store appeared. Among the Balenciaga's customers are the crowned heads and celebrities: Queens of Spain and Belgium, Princess of Monaco Grace Kelly, Duchess of Windsor, Pauline de Rothschild, Mona von Bismarck, Ingrid Bergman, Jacqueline Kennedy, Elizabeth Taylor and Marlene Dietrich. The couturier was considered an innovator and fashion architect for the reason it was him who invented bubble dress, tunic dress, bubble skirt, bracelet sleeve (seven-eights length sleeve uncovering the wrist). He created maximum three hundred attires per year, each of them had a complex architectural cutting and a perfect fit. In 1968 the Fashion house was closed but in 2000 the re-opening happened — the one who took charge of the brand was a French, Nicolas Ghesquière, he restored the brand equity to the full. Ghesquière further was followed by Alexander Wang. Since 2014 the head of BALENCIAGA is Demna Gvasalia — a persistent experimentalist who handles the shapes and silhouettes with the same masterly skill as Cristobal Balenciaga himself did before. Sharp lines, laminated structures, sophisticated cuttings incident to usual simple things which can be worn in different ways. Gvasalia prioritizes the reality rather than catwalk shows. Each runway show is an edgy performance, each collection is an unexpected reflection of a new urban style: informal, bold, and luxury — the one which is in tune with the times.

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