Cristobal Balenciaga is the world's greatest couturier. Even his colleagues admired
Cristobal calling him their master: Oscar de la Renta, Hubert Givenchy, and
Emanuel Ungaro started out with Balenciaga and Coco Chanel called him «a Couturier in
the truest sense of the word.
The others are simply fashion designers.» BALENCIAGA
Fashion house was founded in 1918 in Spain where at once several boutiques were set
up, and in 1937 in Paris, the first store appeared. Among the Balenciaga's customers are
the crowned heads and celebrities: Queens of Spain and Belgium, Princess of Monaco
Grace Kelly, Duchess of Windsor, Pauline de Rothschild, Mona von Bismarck, Ingrid
Bergman, Jacqueline Kennedy, Elizabeth Taylor and Marlene Dietrich. The couturier was
considered an innovator and fashion architect for the reason it was him who invented
bubble dress, tunic dress, bubble skirt, bracelet sleeve (seven-eights length sleeve
uncovering the wrist). He created maximum three hundred attires per year, each of
them had a complex architectural cutting and a perfect fit. In 1968 the Fashion house
was closed but in 2000 the re-opening happened — the one who took charge of the
brand was a French, Nicolas Ghesquière, he restored the brand equity to the full.
Ghesquière further was followed by Alexander Wang. Since 2014 the head of
BALENCIAGA is Demna Gvasalia — a persistent experimentalist who handles the shapes
and silhouettes with the same masterly skill as Cristobal Balenciaga himself did before.
Sharp lines, laminated structures, sophisticated cuttings incident to usual simple things
which can be worn in different ways. Gvasalia prioritizes the reality rather than catwalk
shows. Each runway show is an edgy performance, each collection is an unexpected
reflection of a new urban style: informal, bold, and luxury — the one which is in tune
with the times.