In 1851 a swiss Karl Franz Bally founded the eponymous company, which derived from his family’s business manufacturing suspenders and elastic ribbons. Initially all footwear used to be produced manually by the local craftsmen. However, the steeply increased demand converted the manufacture into a factory – it is the BALLY company that was the first to introduce the machinery into the shoe production.

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Within almost 10 years the company’s turnover reached 1 million swiss francs, the company survived the crisis of the 30’s and the two world wars. ‘BALLY’ has turned into a company exclusively producing the elite footwear. Nowadays the assortment of the brand includes deluxe shoes, clothing and accessories. The principles of practicality, functionality and comfort are typical of all the collections by ‘BALLY’, and together with original but recognisable design all this keeps on attracting more and more admirers of the brand’s items. The distinctive feature of the brand’s clothing is the classic cut and unusual colours. As for the shoes and the accessories by ‘BALLY’, they are easily recognisable by the decorative stripes of grosgrain ribbon, red and white in colour (similar the swiss flag). The items by ‘BALLY’ are appreciated first and foremost for their blameless quality and individual style. Among the brand’s priorities there are comfort and practicality as well. ‘BALLY’ pays great attention to its items’ style and apart from the good old classic models the brand offers cheerful youth designs, already very popular among the customers.

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