The brand was founded in 2005 by the widely known businessman- billionaire Flavio Briatore (Formula 1, Benetton, Billionaire club). He entered the world of ash ion and later 'Formula 1' with the help of Luciano Benetton. In 1977 they have founded UNITED COLOURS OF BENETTON brand which is still very successful today. The idea for BILLIONAIRE italian couture came when Favio Couldn't find a perfect clothing - comfortable, interesting, eccentric and luxurious.

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BILLIONAIRE italian couture is propagandising unreachable perfection - all the items are handmade therefore come out only in limited editions. For the productions the brand uses only the highest quality materials, for the decorating they use only natural stones, rare leather kind and precious metals. The shirts for the BILLIONAIRES are made in british style - even the cuffs are made to ease the wear of watches. BILLIONAIRE italian couture is worn by Paul Mccartney, Mohamed Al Fayed, Geoffrey Moore, David Beckham, Mickey Rourke, Pi Diddy. Flavio himself adores the luxurious velvet loafers with the elaborate embroidery, he wears them even with the smocking and claiming them to be the perfect footwear for the parties. The creative director of the brand is Angelo Galasso.

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