Boss

In the eighties, the brand was actively developing: a perfume line appeared, the production of shirts, sports and leather clothes, knitwear. In the early nineties, the company operated in more than ninety countries. This is how “Italian textiles with German precision” appeared. Thanks to the parallel development of different lines, from the men's brand, HUGO BOSS has transformed into a versatile premium brand where both traditional classics and clothing for leisure and publicity harmoniously coexist - for both men and women. Unchanged calling card is a men's suit in which it is easy to show leadership qualities, emphasize status, hint at punctuality, accuracy and severity of character. Today, HUGO BOSS is one of the most influential brands in the fashion industry. The emphasis is still placed on the classical architectural style, perfect fit and materials of the highest quality. Eighty percent of the materials are supplied by prestigious Italian manufactories, including Biella, TorellaViera, Cherutti, LoroPiana, Solbiati. They provide the brand with high-quality linen, cotton, wool, cashmere, modern innovative costume and mixed fabrics. Several lines of men's and women's clothing and accessories are produced: the more classic BOSS and HUGO for young. All of them are associated with respectability, success, an active lifestyle and a focus on success. Trend, innovation, industrial and sporty chic and a modern look at design continue to be the driving elements of the brand. Accurate design decisions, rational, streamlined forms and restrained graphics are combined into collections that have a clear structure and a pronounced mood.