The brand was established by Irene Leroux in 1968. The designer made a supposition
that women would need swimming suits not only in summer but all eyebrows round. It
was the reason to create a cruise collection of swimming suits which comprised all the
tendencies of the actual fashion of that time.
The revolutionary innovation offered by
Irene was that she began to sell upper and bottom parts of the swimming suits
separately. In 1998 the brand expanded the product line and started creating elegant
collections of the underwear. The brand has always been distinguished by accurate fit
and simple design. Swimming suits sculpture woman’s body. They make it look slimmer
due to special design without using bra letters while the fabric is like the second skin.
The collection of the underwear gives a woman maximum comfort and makes her
sexual. All types of fabric have tender colors, these are gorgeous types of fabric: special
underwear jersey, subtle lace with geometric netting, gorgeous lace lingerie. The new
concept of the brand has become not only the new style but the new philosophy — the
body now is the object of the art. Since the foundation and till now the brand has
always been a synonym to luxury and high fashion due to the modern style, innovative
fabrics and the highest quality of the production. Since 1996 it has become the part of
Chanel which of course gives a lot of opportunities for development