The Swedish men's clothing brand has become famous primarily for its elegant men's shirts made from high-quality cotton. The story of the brand began in 1928 when dressmaker Annie Petterson and her husband David started their own business, at that time called Skjortfabriken Special. The reputation of the brand was strengthened, its name was passed on from mouth to mouth and conquered even the most demanding dandy — the British. So the company was renamed more harmonious for the European customer ETON.
Today ETON produces several lines: the key collection is Red Ribbon with several options for cuffs and collars; a classic one — Black Ribbon and an innovative casual one — Green Ribbon, where experiments with colors and prints are allowed. There is also a special collection called DnA, which fully preserves ancient traditions: it is still created in the place where the history of ETON began, in a small atelier in the Swedish town of Gonghester. Fabrics for shirts are supplied from Italy and France — from reputablemanufacturers guaranteeing selected raw materials and materials. The brand is chosen by real gentlemen: David Beckham, Barack Obama and Prince Charles.