In 1953 Renzo Rossetti together with his brother Renato started their own shoemaking business. In a few years the company gained the leading positions in the italian market, and at present time the brand has still held its ground. The brand's success lays in the ability of skillful combination of the modern trends and the old italian shoemaking traditions with a strong emphasis on the quality.

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Nowadays the company is owned and managed by the second generation of the famous Rossetti family, and more than a half-century it has adhered the firm strategy: it is the symbiosis of traditions and technologies, and the best value for money as well. Each design is worked out with the maximum precision. The process of production involves the high-tech equipment and innovative technologies, nevertheless a number of operations are performed manually in order to ensure the high quality. The brand produces several lines of men's and women's footwear, beginning with the simply comfortable and elegant models to the most eccentric and festive examples. The brand's clientele is extremely exigent: they know no compromise, take account of the shoe form as well as the materials, details and accessories used in the shoemaking process, they pay equal attention to ingenuity, finishing, functionality and comfort. They expect to find all these advantages in one particular pair of shoes they are buying, and the items by 'FRATELLI ROSSETTI' always meet their expectations. Among the brand's fans there are Tom Cruise, Jack Nicholson, Sylvester Stallone, Michael Jordan, Paloma Picasso, Yoko Ono, Mila Schön, Michael Schumacher and other celebrities.

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