The jeans brand was co-founded by the stylists Jeff Rudes and Susie Crippen in 2005 on the premise of creating the perfect fitting jeans. The brand makes the ideal form and the perfect fit the corner-stones in its production and keeps faithful to the goals set by the brand's founders: the jeans should be like a second skin – sculpting the body and concealing its imperfections, and should preserve its authentic form and colour in wear.

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No wonder 'J BRAND' instantly became popular among the customers as well as the celebrities and the editors of the fashion magazines. The models of the brand's women's jeanswear bear the names of New York's boroughs and neighborhoods: the skinny jeans – 'Brooklyn', the flared ones – 'Manhattan', the classic cut – 'Nolita'. And the poetic names of the tints match them very well: 'empire', 'bowery', 'liberty' и 'skyline'. Since 2008 'J BRAND' has been producing the men's line, which feature the mix of classics, vintage and a slight allusion to the 'working' past of denim. The jeans by 'J BRAND' are also used in the fashion shows of other designers, such as Proenza Schoule, Hussein Chalayan, while the brand itself develops its own collections: launches the lines of cotton clothes, collaborates with other popular designers (Christopher Kane, Simone Rocha, Hussein Chalayan). First and foremost 'J BRAND' is its skinny and flared jeans, apart from the classic models the brand offers a variety of other options. Among the celebrity fans of the brand there are Mick Jagger, Rosie Huntington-Whiteley, Miranda Kerr, Scarlett Johansson, Kate Middleton, Kate Moss, Rihanna, Kate Bosworth, Victoria Beckham and Jessica Alba.

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