This british brand has preserved the 200-year old experience of its predecessors, but keeps up-to-date. The brand's knitwear articles are well-known and loved all over the world. In 1784 John Smedley together with his partner Peter Nightingale co-founded the cotton and muslin producing mill. The business was successful and in the beginning of the 18th century the factory started producing hosiery and qualitative knitwear, and by that time John Smedley was running the business alone.

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In 1819 the business was taken over by John Smedley jr. The mill owed him its modernization and organisation of the entire production process in one and the same place. Later on the brand was managed by the following two generations of the Smedley family – the third John Smedley and the forth John Smedley. Apart from the traditional production of underwear, sleep- and homewear, in 1960 the brand launches the exclusive line of sweaters, which makes a great contribution to the company's further promotion in the local british market and abroad. In 2000 the advertising campaign for the sweaters by 'John Smedley' appeared in the most famous magazines such as 'ARENA', 'VOGUE', 'WALLPAPERr', 'ELLE', 'FHM' and 'RED'. The same year there came to life the official 'JOHN SMEDLEY' boutique in London. It's noteworthy that the brand has remained family owned since its establishment to nowadays, that is a rare notion in the world of fashion. The legendary agent 007, James Bond, performed by Daniel Craig in 'Casino Royale' wears clothing by 'John Smedley' too. The actor himself insisted on it – the hero should wear comfortable and favorite clothing.

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