«Karl Lagerfeld» is the brand of Karl Lagerfeld who has been working with many Fashion
Houses such as Сhanel, Chloe and Fendi. The brand has existed sicne 1984 and Karl
Lagerfeld personally develops each collection and advertising campaign. It comprises
men’s and women’s collections, accessoriesб shoes, perfume and watches. The name of
Karl Lagerfeld needs no introduction, it is one of the best known in the fashion industry.
He is a world famous fashion designer, photographer, film director, Pirelli 2011 calendar
creator, National Order of the Legion of Honour holder. The maestro says about
himself in the following way: «I am like a chameleon, I feel several people living
inside me. Creating is like breathing for me. I don’t spend time sitting and thinking
about it. When I am leading the team of Chanel I am the brand myself. When I go
to Rome and lead the team of Fendi, I am Fendi. I begin working on a new
collection the day before I show the previous one». In spite of his serious age, Karl
celebrates his 80 th anniversary in 2018 he impresses everybody with his working
efficiency, he creates collections for several brands, take parts in photo sessions,
heading advertising campaigns, publishing books, being the editor of several
fashion magazines. His personal brand reflects the character of the creator: all
time style, German accuracy, modesty, exclusiveness, aristocratism, sensuality
and elegant sexuality.