LAROOM

The brand was founded in 2010 by Evgenia Legkodymova and Julia Perevalova. In 2013,
the brand opened a showroom in the center of Moscow, and in the same year the debut
show took place as part of Mercedes-Benz FashionWeekRussia.
Today, the brand is chosen by leading stylists, celebrities and bloggers. The brand is
actively represented in the country's leading multi-brand venues and is exhibited
seasonally at the Findthename Paris showroom. Focusing on the classic silhouette and
cut, the perfect fit of the models, the brand’s philosophy is transmitted through the
“modern vision of the aristocratic classics”. Often there is a slight retro hint, but through
the vision of the modern times: midium length, elegant silhouettes - but always with
modern elements: for example, oversize or with sporting details.
Another component of the DNA brand is romanticism and grace. In the collections you
can always find the most sensual and feminine outfits - cocktail dresses. The
handwriting of designers can be traced in each product making it an author's art object.
Eugene and Julia oppose excessive consumption and fast-fashion, promoting fair fashion
and smart consumption. The main idea is to create a luxury authoring product at an
affordable price for the modern, thinking generation.
Presented in boutiques
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