The name of the niche perfume brand has a double meaning: first, the rare butterfly «monarch» is the symbol of the brand, its image adorns each bottle; secondly, it is an association with the beauty of the royal person having the power. Beauty, grace, excellence, luxury — these are the main qualities of the brand concept.
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Only five fragrancies are included in the collection, each is released in a limited edition of only a thousand of copies. These are true works of art for true connoisseurs, the number of which in the whole world does not exceed a thousand people. Each 100 ml bottle is made of black crystal and has a unique number from 1 to 999. In addition, the brand’s fragrances do not have names, only numbers — from one to five. As soon as, for example, fragrance number three finishes, the fragrance number six is launched, and so on — collectors can watch the development of the brand and add to the collection of monarch butterfly. LE MONARQUE is a dream fragrance. The creators had no restrictions on the cost of ingredients, the number of which was so small that they were enough for only one thousand bottles: this justifies their value and collection value. The names of the invited perfumers are the guarantee of quality and creativity: Luca Maffei, Cecil Zaroqian and Stephanie Bakush, famous for their creations for niche brands.