LOEWE is a royal brand with its own history which started in the middle of the 19th century, when Enrique Loewe Roessberg, a German craftsman, opened his first store with leather accessories. Over time LOEWE became the official supplier to the Royal Court, and it kept this title to this day.

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The company was the first to begin experimenting with exotic materials: iguana, crocodile, and snake leather. The artistic value was always supported by functionality. Aristocrats from Europe and all over the world loved the brand: it was appreciated by Ernest Hemingway, Ava Gardner, Giulietta Masina, Sophia Loren, Cary Grant, Anthony Quinn, Shah of Iran, and Grace, Princess of Monaco. Christian Dior, Roger Vivier, and Charles Jourdan chose the company as their retailer. It's worth mentioning the brand's signature card — the world's first Amazona bag with no lining and a silk scarf with a unique pattern. Today the iconic design of the company is the Puzzle bag themed on origami technique. The first collection of women's clothes was released in 1965. At the end of the zeros, the position of the creative director went to John Anderson, a British designer who added an element of surprise to luxury and elitism. His collections always demonstrate architectural cut, graphical shapes, and a certain epatage, and he easily changes the image of luxurious clothing. By now the brand can be called not just aristocratic but particularly trendy and ultramodern. Anderson focuses on his interest in architectural style, geometry, intriguing color combinations, and the iconic for Loewe leather and doeskin — every collection has an Elephant bag made in the shape of an elephant entirely from one piece of leather. Anderson personally selects the materials and monitors the tailoring, keeping the manufacturing specifically in Europe where people still honor traditions and worship quality. In case of Loewe, everything new is not well- forgotten old but well-preserved and well-readjusted.

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