American designer Michael Kors has been known since the late 90s when he started to work as a creative director of Celine. In 1981 he decided to concentrate on his brand — modern, unique, dynamic. Every year he presents new collections which completely meet all modern demands and moods, accumulating fresh ideas and actual trens of the season.

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His talent and hard work helped him to achieve a lot in the profession. In 1999 Michael Kors was awarded for being the best designer of the women’s clothes by theCouncil of Fashion Designers of America, Inc (CFDA). In 2010 he became the youngest award winner designer, he got the Geoffrey Beene award in recognition of his merits in fashion of CFDA. In 2013 The Time magazine called him one of the most influential people on the planet. The line MICHAEL Michael Kors appeared in 2004. These are complete collections of the ready-made clothes as well as shoes and accessories for women intended for wearing every day. This line and the brand in general is presented as the clothes for «real woman» who like not only the design but the comfort as well. Its esthetics can be defined as follows: light sexuality and sport chic. Kors doesn’t use rigid forms or aggressive looks. His looks are for active urban woman, ambitious and successful in all spheres of her life — from business to family issues. MICHAEL Michael Kors always looks perfect. Scarlett Johansson, Bette Midler, Olivia Wilde, NicoleKidman, Katie Holmes, Heidi Klum, JenniferLopez, Cate Blanchett, Michelle Obama, Catherine Zeta-Jones andmany others are among the most loyal fans of the brand.

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