MISSONI is one of the best-known brands in the world. Everyone knows the geometric zigzag print — vivid, lively and unusual. Behind the colorful zigzags are aristocratic elegance, rich history of an Italian family, detailed concept design and a pure revolution in knitwear manufacturing.

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The company was founded in 1967 by Ottavio and Rosita Missoni: they started experimenting with Raschel knitters which before were used for lace shawl knitting. Rosita was impressed by abstract art, and this is how the famous pattern — zigzag stripes of lively colors — was created. Missoni developed absolutely new kinds of fabric; they managed to make it lighter, softer, more alterable, flexible and functional, so it doesn't look casual and feels comfortable. By the way, today the know-how which the married couple created can be reproduced only by a few of the oldest craftsmen of the factory. The same as before, MISSONI Fashion House is an example of high Italian standards, traditional crafts and advanced technologies, art and fashion, and knitwear adds to it utility and comfort. All the collections are designed and manufactured in Italy, on the factory in Sumirago owned by the family. Among the fans of the brand are Julia Roberts, Jennifer Lopez, Nicole Kidman, Cindy Crawford, Sharon Stone, Catherine Deneuve, and men's collections are not overlooked by Alain Delon, Steven Spielberg and Mel Gibson. The M.MISSONI line appeared at the end of the ninetieth. It is intended for a younger audience, but completely follows the main brand's values. It is a complete outfit for a modern girl which is suitable for wear 24/7: during the day it can be a combination of the basic suits, and in the evening it can be worn with accessories to an exhibition or a party. This line has everything from MISSONI but in a more free, sharp, light and daring style.

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