In the 60's 'MONCLER' becomes popular among the celebrities – even the cinema star Brigitte Bardot favours the brand's down jackets. At the same time 'MONCLER' turns to be the official outfitter of the french national downhill skiing team, it affects the brand's logo: now the stylized image of mount eguit is complemented by the Gallic Rooster, one of the national symbols of france. Within the period since the 70's to the 90's the popularity of 'MONCLER' keeps growing. The glam magazines claim the brand's ski suits and jackets to be a fashionable trend. The jackets are made of the top quality japanese nylon of bright fluorescent colours and are quilted with decorative horizontal and vertical seams. In 1980 'MONCLER' starts collaborations with the well known fashion designers. At different times the brand used to work with Chantal Tomas, Giambattista Yalli, Thom Browne. Nowadays the items by ‘ MONCLER’ are being sold all over the world in the deluxe boutiques and stores, at the famous ski resorts: st. Moritz, cortina, courmayeur, crans-sur-sierre, megeve, chamonix, aspen и gstaad. The line 'MONCLER GRENOBLE' is distinct for the high-tech fabrics imitating the natural fiber. Among the brand's loyals there are Madonna, Sarah Jessica Parker and Victoria Beckham. The unique technology of the down encapsulation prevents the down and the feather from coming out through the upper layer. The high hygroscopicity of the down jackets by 'MONCLER' keep warm at very low temperatures and are comfortable in cool or damp weather as well. The distinguished designs and unique materials used in production of the items by 'moncler' make the brand so popular and highly demanded in the whole world.