'MSGM' is the young european brand established by the italian designer Massimo Giorgetti. In 2008, regardless of the global economic crisis, he ventured to co-found 'MSGM' together with 'Paoloni Group'. The brand's first collection (spring-summer 2010) was referred by the authoritative 'VOGUE' as one the best debuts and with its support the collection won the first prize in the competition of the young designers ‘who’s on next’.

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Nowadays the garments by ‘MSGM’ are presented in more than 280 boutiques in the countries of Europe and the middle east. Massimo Giorgetti skillfully mixes the different textures: in his collections silk, lace, satin and plisse are accompanied with fluffy fur and lurex knitwear, the gaudy floristic prints are combined with stripes and bengal lights. According to designer himself, he admires the creative heritage of Yves Saint Laurent and Coco Chanel, but keeping an eye on the contemporary art, the art-house in particular, he displays own creative approach. Youth, the high capacity for work, the exquisite taste, self-irony, the perspective team and innovative spirit are strongest points of brand, which keeps building its own history in the world of fashion. All the garments and accessories by ‘MSGM’ are distinct for their own specific character, inner energy and festive spirit. Although the brand is youth-oriented, Massimo Giorgetti stays tolerant the European way and does not limit his customer’s age category, making the main emphasis on the state of mind instead, and the renowned italian quality allows ‘MSGM’ be a successful competitor on the sophisticated market of fashion.

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