OFF WHITE
The brand, created by designer Virgil Ablo, appeared in 2013, and immediately gained enormous popularity. OFF-WHITE business card is a print in the form of diagonal stripes, referring to the architectural education of the author. Before the creation of the brand, the designer collaborated with Fendi, Ricardo Tisci, GiuseppeZanotti and Balmain, for more than 10 years he worked with a super star Kanye West where he was responsible for everything connected with style.
Read more
The designer uniquely uses street fashion in luxury collections. In the men's line, he adheres to clear lines and neutral colors, decorating models with the same diagonal stripes: these are windbreakers, hoodies, sweatshirts, socks, boxer shorts, T-shirts, mesh T-shirts and espadrilles. Women's collection is more bohemian and less straight — it has a coat, dresses, jackets, leather jackets, denim, and shoes with heels.
«Defining a grey area between white and black» — says the inscription on the tags of the brand. Indeed, it is difficult to attribute it strictly to a suite, or to street or sports fashion. Under the street style Ablo understands something more than usual, adding style to aesthetics and intelligence; he uses premium Italian fabrics and expensive Italian tailoring. In 2017, according to the Business of Fashion rating, the brand was in the top three most popular alongside GUCCI and BALENCIAGA.