POPOV FUR

POPOV FUR is a promising young fur brand, designed by Alexey Popov. In his view, natural fur appears as a bright, dynamic and modern material, emphasizing not only status, but also intelligence, a sense of style and even a sense of humor of its owner. Alexey's collections are addressed to those who are confident in themselves and are not afraid of experiments.

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The POPOV FUR brand is ahead of time, follows the global trends in the fur industry and, of course, forms its own ones. So there are such interesting combinations as shorn, fluffy and smooth fur within the same product, bright colors - blue electrician, emerald, purple, bright orange, scarlet; unusual techniques and applications, geometry and smoothness of lines, a game of volumes and textures. Bright colors emphasize the value of materials - fox, fox, mink and others that are used by the creators.
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