For more than a hundred years the Italian brand not only releases clothes collections but also promotes its own lifestyle ideology and sublime lifestyle. The brand's logo is unquestionably the all-time symbol of success, prosperity and luxury. The brand owes its success to Miuccia Prada, the granddaughter of the company founder who managed to change the brand from a well-known to the most affluent one.

Read more

The history of PRADA starts in 1913 when the brothers Mario and Martino Prada opened their Fratelli Prada shop that sold elegant travel bags made from exotic walrus skin. In 1958 Mario's daughter Luisa took up the directing position. In the seventies Prada started to sell their clothes collections across the Europe and America. And in the eighties the company went to Miuccia Prada, Mario's granddaughter, and her husband Patrizio Bertelli: this is when the massive expansion began. The first women's collection debuted in Milan, 1989, the shapes were elegant and simple. In 1992 the company introduced a new brand for young people, Miu Miu, and launched a sunglass line. In the mid-nineties women's collection was followed by a men's one, then there were lines of accessories, perfume, shoes and furniture. Perfectly tailored collections with outstanding design and memorable original prints forced all the critics to accept the greatness of PRADA. The company is still riding on progress and works on dozens of projects simultaneously, for example, in collaboration with car and high-tech companies. There is a cultural foundation working under PRADA name that supports significant projects.

Presented in boutiques
Go to online store