RALPH LAUREN
RALPH LAUREN is an American brand that produces collections of clothes,
accessories, perfumes, underwear, home textiles, interiors and many others.
The author of the brand, Ralph Lauren, is considered to be the creator of the
so-called American style of clothing - relaxed, comfortable, and being at the
same time elegant. The most accurately RALPH LAUREN style was defined
by the American Vogue: "Clothing in which people could feel confident - and
at the same time not to look as if they got dressed much time ago". Ralph
Loren owns several discoveries: it was him who developed the polo, wide tie
and adapted elements of the men's suit for the women's wardrobe.
“I do not create clothes - I create dreams,” - Ralph Lauren said about his
collections. It is worth noting that they always consist of relevant and
understandable things that are always necessary in the wardrobe of every
person. The designer does not chase seasonal trends and does not abandon
the classics. His polo shirts, released in 24 colors, are just as relevant today
as they were in 1971 when they were first presented by the brand. It is they
who convey the very informal American style that the brand has been
practicing for over 50 years.
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This rule also applies to elegant floppy women's costumes: from the first
collection, women were delighted with them, magazines inquired "how to wear
them in six different ways for six days". Men's suits today are the hallmark of
the brand - classic but not without a share of panache. Another highlight of
RALPH LAUREN is the preppy style: navy blazers with coats of arms, flannel
shirts and knitwear. In addition to casual wear, the brand is famous throughout
the world for its luxurious evening and cocktail dresses, which constantly
appear on the red carpet and social events. The first ladies of America always
preferred outfits from Ralph Lauren - they were worn by Betty Ford, Nancy
Reagan, Hillary Clinton, Michelle Obama. Ralph Lauren also sewed the
famous blue dress for Melanie Trump in which she first appeared in public as
the wife of the President of the United States.
In 2016 the RALPH LAUREN brand was among the five most desirable
brands among wealthy men, along with Hugo Boss, Burberry, Giorgio Armani
and Calvin Klein. Premium quality clothing remains the measure of success,
and Ralph Laurent can offer not only quality and practical design, but also its
own history, philosophy and concept of life.