Stetson is the name of a classic cowboy hat: felt, leather or straw, with a high roundish
crown and wide brim bent up on the sides. This design became a symbol of the Wild
West and it was named after John Stetson who invented it in the 60s of the nineteenth
century.
For the two centuries of the brand's existence it became iconic, even though
the secret of success here is quite simple: attention to details, freedom of improvisation
and ability to sense the latest trends. Today STETSON produces collections of men's and
women's headwear for different seasons. The used materials are leather, straw, fur,
manually treated fine-wool felt. Besides headwear the company produces Wild West
styled accessories, perfume and beverages.