Ulyana Sergeenko founded her brand in 2011 having struck the fashionable public of Moscow and Paris with haute couture collections that refer to «high» Russian culture. One among the few, she always felt the trends and tendencies of the era. In the world of the Russian fashion, even now, with all the diversity, few professionals of her level are unmistakably stylish, multicultural and aristocratic. While the brand is existing, the designer has established cooperation with unique workshops and atelier of folk handicrafts: Yelets and Vologda lace, Rostov enamel, as well as various handmade embroidery techniques that are present in each Ulyana Sergeenko Couture collection.
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Each season Ulyana Sergeenko shows a conceptually new collection, remaining true to herself, her looks and silhouettes. Clothes from Sergeenko make the celebreties of the highest level to sparkle and shine: Anna Dello Ruso, Lady Gaga, wife of Qatari sheikh Moza bing Nasser al-Misned, Penelope Cruz, Dita von Teese, Maria Borges. «The history of Russia, its connection with the outside world is endless inspiration for me. I want to create real Russian couture, and I consider the revival and use of old techniques to be important. In fact, there are a lot of people in our country who truly appreciate and love everything that is „made in Russia“ with high quality and with soul, » Uliana Sergeenko says