Brunello Cucinelli was born in 1953 in Italian province in the farmer's family. In the beginning he had just a small knitwear factory but in the beginning of 80's took over European and American markets. The head office and the factory are situated in the restarted castle in Umbria, and this castle is featured on the company's logo. In 2003 Brunello Cucinelli was named "The Best Knitwear Producer". His trade mark is cashemere products - this material is soft, warm, durable and comfortable. The raw materials are delivered from China, Tibet, Mongolia and Gobi desert. Twice a year the company's employees receive a cashmere sweater from the new collection and report it's qualities later. All the items are handmade and unique. Brunello Cucinelli brand is called "The Cashmere King" by the media. They are not afraid of the brave colour solutions and forms. Each of Brunello Cucinelli designs is always interesting, modern and elegant. Today Brunello Cucinelli has three main lines : Brunello Cucinelli Cashmere, Rivamonti, Gunex.