404 NOT FOUND
The creative union of the new fashion brand from St. Petersburg 404 NOT FOUND consists of designer Alena Feliksova and creative director Anton Rudzat. In their collections, they romanticize the idea of freedom and embody it in a certain allegory - the “philosophy of errors”. According to the creators, any man is a free man and a man can afford a mistake in life and he is the one having a daring, aristocratic, but at the same time romantic style. Read more
The search for a modern image of a Russian woman has begun since first collections: creators were inspired by the film “Moscow Does Not Believe in Tears” - the style of Catherine of our time. According to designers, there is a certain type in the country - a blond girl with bright eyes, but there is no holistic image by which we would be identified in the West. Hence the “erroneous” brand name - 404 NOT FOUND (“not found”) - as an attempt to find or create such an image - a strong, beautiful, noble and modern Russian girl. The brand’s DNA is romantic grunge, and among the immediate plans is to conquer the domestic market and enter European, Asian and American.
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