Atelier Flou

Atelier Flou is a French niche perfume brand. The authors of the fragrances are French perfumers Jean-
Francois Cabo and Jacques Chabert who previously were creating perfumes for Chanel, Balenciaga and
Guerlain.

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The name of the perfume house is closely connected with fashion. Atelier Flou is a couture atelier where images are born, a special mood is created, and the plan is embodied first in the form of sketches on paper, and then in handmade couture dresses. Jean-Francois Cabo took the same principle as the basis for creating a perfume brand. In advertising campaigns the brand completely abandoned photo and video materials, replacing them with illustrations and the aromas themselves are created with a fundamentally different approach - first a certain image appears in the form of poems or a picture on paper and then they are interpreted into an aroma conveying sensations and emotions important to the perfumer. Atelier Flou is, first of all, atmosphere and mood. This is a transformation of words and pictures into smells. Cabo develops the bottle design personally - the basis of his idea is the transfer of beauty in a simple and affordable way. As for the aromas themselves, it is difficult to describe them - they are refined, reverent and perfect, like the very concept of Atelier Flou couture perfumes. Jean-Francois Cabo is sure that they all fit perfectly into Russian aesthetics.
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