BALMAIN

After longstanding war deprivations, such a style was highly sought and supported by cinema stars like Vivien Leigh and Marlene Dietrich. Pierre Balmain was among the first to develop the silhouette which was later popularized by Christian Dior: a slim waist and a bouffant skirt; he also was the first who started to create couture sets: necklets, cloaks, coats, capes, or palatines combined with dresses, and at the end of 50's he brought cocktail dresses into vogue. Since the 60's luxury style had started to become irrelevant this is why the results of the 80's and the 90's were unsatisfying despite the fact that Oscar de la Renta was at the post of creative director. In 2005, the Fashion house got a second wind with Christophe Decarnin as a creative director: it was the time when fancy jacket with massive shoulders, sparkles, and rivets became his signature. Since 2011 the head of the brand is Olivier Rousteing who was an assistant of Decarnin before. That was him who made the brand extremely popular, among celebrities including — the collections' hits are worn by almost everyone, from Rihanna to Kendall Jenner. Olivier Rousteing finally turned once a conservative house into a brand for contemporary confident women in keeping with its French traditions yet putting the accent on urban chic in characteristically catchy manner. At present, BALMAIN is a young, daring, popular among the interjetic audience brand which is still a symbol of luxury and prestige.