It's hard to call BRUNELLO CUCINELLI just a brand or a company — it has its own
philosophy written into a separate treatise. Among its principles are the spiritual and
physical beauty, humanist attitude towards the world and ecology, the common good,
an ethical labor. It's a true concept creating a beauty and working for the good of the
people.
BRUNELLO CUCINELLI brand's identity is the collections made of the finest cashmere.
Actually, Brunello Cucinelli made a cashmere a four-seasons material as all the
collections are distinguished by the perfect ratio of comfort and lightness. Even
multilayer options do not annoy at all not to mention any inconvenience, as for the
outdoor wear — it looks nothing like equipping for a harsh winter.
Brunello Cucinelli was born in 1953 in an Italian province. Initially, he had owned a small
hosiery but since the 80's he was extending on the markets of Europe and the USA. The
head office and the manufactory itself are located in a refurbished castle in Umbria. The
castle is pictured on the brand's logo too.
The materials for collections are supplied from historically cashmere regions — Tibet,
Mongolia, China and the Gobi Desert. All the products are exceptionally handmade as
something special can be created only by hands.
At present days this Italian brand is rightfully called «the king of cashmere». The
collections are never insipid — they are elegant in their simplicity and all-sufficient, all the
items can be combined together into sets. In keeping with the brand's traditions, the
colors are calm and elegant: there aren't any sharp details, lines or garish colors. The
basic colors are — white, brown, beige, powdery, mint, blue, they remind the tones of
nature.
BRUNELLO CUCINELLI is an enduring value as the cashmere. The brand has its own
identity, style suiting any occasion, visibility. However, apart from that, it aims for
continuous renewal — staying up-to-date and demonstrating «conservativeless
aristocraticism».