DITA
DITA optics brand was founded in 1996 by Jeff Solorio and John Juniper, who were
inspired by the style of Dita von Teese, which defined the concept of the brand. It is
based on retro style: large and complex frames, cat-eye shape, classic aviators and other
elements of the style of the sixties and seventies. Today the company is considered one of
the most respected in the industry and forms the main trends in the optical industry. Read more
In addition to the vintage, the brand often turns to a sporty style: both founders are active
in surfing. The iconic SunSport model features rich colors, gradients and mirrored lenses.
Other iconic DITA models include the round-rimmed Tourney, the trapezoidal Mach-
One and the square-rimmed Stranger.
The glasses are handcrafted by artisans from Japan. Used durable, but lightweight plastic,
plated yellow and white gold and platinum, resistant to damage acetate, strongest
lightweight titanium. The lenses are coated with a special coating that protects the glass
from defects and scratches. The brand's own know-how includes ultra-light acetate
Featherlight, steel coated Laminate and exceptional sanding of bamboo details for a
stylish and expressive frame. The production of one pair of glasses requires up to 320
manual operations, taking up to 8 months.
DITA sunglasses are a striking and memorable accessory that emphasizes special
aesthetics and impeccable elegance. Holding DITA glasses in your hands is a temptation
for life. The brand is called the epitome of craftsmanship and optical art that make eyes
sparkle and shine.