FENDI
FENDI House was founded in 1925 in Rome by Adele and Eduardo Fendi, who initially
opened a small workshop for sewing leather and fur products for a limited circle of
customers. Later, the company was transferred to the five sisters - the daughters of the
founder, who in 1965 were invited to create collections of young Karl Lagerfeld. It was
Lagerfeld who changed the idea of leather and fur products, turning them into
weightless, soft and off-season clothes.
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He proposed the use of inlays, tinting and embroidery for fur coats, completely changed
the traditional design and color scheme, and also developed a world-recognized logo -
two F letters, one of which is upside down. In 1977, the first ready-to-wear collection
appeared, and from that moment the brand is no longer associated exclusively with
outerwear. This is a multi-brand that has everything that is exceptional, not only men's
and women's collections, but also accessories, fragrances, home decoration and even
cultural events. Bags from FENDI - the Baguette and Peekaboo models - have become
iconic and have always been associated with the brand name. The brand became known
even beyond the borders of the Earth: on October 19, 2007 its collection was presented
on the top of the Great Wall of China - this was the first fashion show in history that
could be seen from the moon.
FENDI's style has been and still remains not just a fashion manifesto but a cultural code
and national treasure - Italy, Europe, the world. It is impossible to confuse it with any
other - on the one hand, the brand remains faithful to traditions, and on the other hand,
it offers a bold look at modern and future fashion. After the death of Karl Lagerfeld they
did not begin to search for a replacement: Sylvia Venturini-Fendi, who was previously
responsible for the men's line and accessories, got engaged in the collections.
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