FENDI

FENDI House was founded in 1925 in Rome by Adele and Eduardo Fendi, who initially opened a small workshop for sewing leather and fur products for a limited circle of customers. Later, the company was transferred to the five sisters - the daughters of the founder, who in 1965 were invited to create collections of young Karl Lagerfeld. It was Lagerfeld who changed the idea of ​​leather and fur products, turning them into weightless, soft and off-season clothes.

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He proposed the use of inlays, tinting and embroidery for fur coats, completely changed the traditional design and color scheme, and also developed a world-recognized logo - two F letters, one of which is upside down. In 1977, the first ready-to-wear collection appeared, and from that moment the brand is no longer associated exclusively with outerwear. This is a multi-brand that has everything that is exceptional, not only men's and women's collections, but also accessories, fragrances, home decoration and even cultural events. Bags from FENDI - the Baguette and Peekaboo models - have become iconic and have always been associated with the brand name. The brand became known even beyond the borders of the Earth: on October 19, 2007 its collection was presented on the top of the Great Wall of China - this was the first fashion show in history that could be seen from the moon. FENDI's style has been and still remains not just a fashion manifesto but a cultural code and national treasure - Italy, Europe, the world. It is impossible to confuse it with any other - on the one hand, the brand remains faithful to traditions, and on the other hand, it offers a bold look at modern and future fashion. After the death of Karl Lagerfeld they did not begin to search for a replacement: Sylvia Venturini-Fendi, who was previously responsible for the men's line and accessories, got engaged in the collections.
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