Fetiche

The Russian brand Fetiche produces collections of bags that are positioned as a manifesto and an important part of personality. A bag is not just an accessory or a touch of light that completes the look. This is an object of desire and admiration, an art object. The bag reveals the character and testifies to the taste.

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The history of the brand began in September 2011 when Ekaterina Anisimova and stylist Alexander Kuzemin teamed up in a design tandem. Later, the team was replenished with a talented artist and architect by education, Elena Metreveli, and today there are already about ten people in it. The official launch of the project took place in March 2014. Fetiche is not just bags but real art objects made in the style of architectural minimalism: laconic geometric shapes using the color blocking technique based on avant-garde paintings. They are created for bright individuals; for those who are not afraid to take a step away from the classics. Fetiche heroines are always ready for creative experimentation and play. They are active and vibrant, modern and independent. Fetiche designers value simplicity and clean silhouettes. They draw inspiration from the architecture, graphics and work of avant-garde artists. They believe that when fashion meets art, and imagination with trends, something appears that changes our usual attitude to things.
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