Such celebrities as Beyonce, LadyGaga, Rihanna, Jennifer Lopez, Heidi Klum and Sharon Stone, as well as the heroines of the films «Sex and the City» and «The Devil Wears Prada» choose the weightless, unusual and bright coats of HELENYARMAK. Back in the late nineties, Vogue magazine called Yarmak «the mistress of sable fur mountain.» Today, Elena’s name is inscribed on the «Famous Women of Russia» list, the Wikipedia page is devoted to her, and she received an award at the legendary Metropolitan Museum for her contribution to the high jewelry art.
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HELENYARMAK is a lifestyle-brand; in addition to fur products, the jewelry collections, home accessories, luxury-sport, toys and the line of gifts are produced. The foreign mass media calls the fur collection «wearableart»: it is distinguished by a variety of design solutions: multicolored delicate karakul, unusual kimono sleeves, original decor and bright colors. It is worth noting that the fur products look perfect not only outside but also inside. Iconic transforming fur coats, made in a single copy, have long been the subject of hunting for collectors and numerous fans. The unique cut allows you to wear the items even inside out. All products are light, almost weightless, and even voluminous furs give the feeling of just a light jacket. The secret is in the special technology of inside part skin processing. Helen’s favorite fur, his majesty sable, is at the top of this magnificence. «How to wear it? Simply. With respect and pleasure! ».