HERON PRESTON
Heron Preston is a designer, photographer, graduate of the Parsons Design School,
author of bold collaborations with the New York Office of Sanitary Control and NASA, a
DJ, a friend of Virgil Ablo and Kanye West, and one of the main generators of modern
fashion trends. Masterfully playing on the street fashion field and mixing it with sports
style, Preston always strives to “be five minutes ahead and come up with new ideas”.
Despite apparent democracy the HERON PRESTON collections are sewn from premium
quality fabrics using handmade work - this is an absolute luxury street wear.
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Heron Preston previously collaborated with Kanye West on the Yeezy and Virgil Ablo
collections on the Off-White collections. He founded his own brand in 2017 and the first
thing he glorified was the Cyrillic font with the “Style” print which he placed on the
necks of basic black turtlenecks, socks, trousers and T-shirts. Subsequent collections
were inspired by not ordinary looks - a variety of uniforms. The audience was delighted
with reflective tapes, orange cotton, stitched and metallized denim, overalls, protective
camouflage, carbines, hats and stripes.
Despite the fact that Heron Preston is one of the most prominent representatives of the
new trend of street fashion, in his collections he makes references to the global
problems of modern society, turning the brand’s buyers into “living manifestos”.
Presented in boutiques