ICEBERG
The brand was founded in 1974 by Giuliana Marcini Gerani as a small knitwear factory.
Marcini planned to create something more than ordinary knitwear - so there were
bright collections in the style of sports chic with an unusual design and cut. Over the
years, the creative directors of the brand were famous designers - Jean-Charles de
Castelbajac, Anna Sui, Marc Jacobs and Jambatista Valley.
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Today, the brand is again relevant, mainly thanks to the new creative director James
Long, who has headed the brand since 2016. He left sports chic in the collections, but
added elements of street fashion and contemporary art to him. The relaxed Italian cut
has become more structured, and the art prints, inscriptions, and contrasting appliqués
have added energy to slightly more urban sweatshirts, down jackets, and knitted
dresses. The design of accessories has also changed, and now at ICEBERG you can find
fashionable sneakers, stylish scarves and cashmere hats, irreplaceable leather
backpacks, and compact women's bags. In general, ICEBERG collections have turned into
a voiced, fashionable capsule that is crowding competitors in street style reports.
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