The Japanese brand Yohji Yamamoto became known in the mid-eighties, and in the
nineties, it was among the most significant ones as it produced the modern «unisex»
clothing. But at all times Yohji Yamamoto shows the union of Japanese principles and
the Western shapes in his collections, creating styles outside of fashion and time, and
his brand is considered «intellectual».
The brand's clothing is often closed, easy fit, in
oversize style. The all-time favorite color for Yamamoto is black. He is certainly one of
the iconic designers who changed the whole fashion world once and for all.
Y-3 is a brand that was created in the early zero in collaboration of Yohji Yamamoto and
Adidas company which is completely sports-oriented. «Y» in the name of the brand
stands for the name of the designer and number «3» stands for the three signature
stripes of Adidas. The very first collection was welcomed with great enthusiasm: for the
first time, high fashion met with sportswear, and everyone was happy with the result.
Special characteristics of Yohji Yamamoto's style were reflected in Y-3 collections as
well: there are present the same easy outlines, asymmetric cut, basic colors. As a whole,
the style of the brand can be described as sports avant-garde, but at the same time
there are elements of other styles: grunge, military, unisex. The Y-3 clothing looks quite
severe, brief, but unusual, and it is an ideal fit not only for sports but also for the
everyday life.