When the art of creating knitwear meets modern refined style, the collection of the Russian brand MIR CASHMERE appears — clean laconic silhouettes and calm, without pretentiousness, colors that emphasize the highest quality of materials. Thanks to many years of experience working with cashmere, it wasn’t just the brand which was opened in 2016, it was the factory in Moscow — this is how MIR CASHMERE appeared. The uniqueness of the factory lies in working with pure cashmere — a completely natural organic thread without any additives and impurities. Celebrating its beauty, the brand uses an incredible variety of textures and colors — both richly decorated and minimalist, restrained and elegant. Different, often opposite-sounding shades and decorative elements collide, giving rise to unexpected combinations. The semitones of the dark scale are the perfect background for creating a cozy wardrobe. The colorblock technique, diamond-shaped ornament, jacquard, braids and handmade decorative elements turn the products into the final touch, completing the luxurious image of MIR CASHMERE. "I have always been fascinated by the warm shades of brown, gray colors of soft and enveloping yarn. And I firmly believe that a very important property of cashmere, in addition to velvety and soft, is its ability to preserve its pristine beauty for a long time. The concept of reasonable consumption became the basis for my perception of the world. When we approach the development of a new collection, we definitely have this in mind. Cashmere clothing is worn forever, you will never throw it away, you will be able to pass it on to your children, and the ability to last is a symbol of its value," Elena, the founder of the company, summarizes.