The OLOLOL brand was created by a businesswoman, coach and blogger Oksana Lavrentieva: "The mission of our brand is to return power and strength to women. We create clothes and accessories for women and believe that they are our protection, our resume and our selfpresentation to the world." Moreover OLOLOL is the energy, strength and some special state that Oksana broadcasts to the world. The autumn collection confirms the truth that a woman's strength lies in her tenderness, sensuality and attractiveness. Talking about femininity is as difficult as describing music or painting — it is perceived by us at the level of sensations, emotions, and the things of the OLOLOL brand perfectly convey this notion. Long floor—length dresses, weightless fabrics, deep and delicate colors, touching white collars with lace, tactile pleasant textures — velvet, silk, chiffon — something you will desperately want to touch: each OLOLOL product is an ode to enduring femininity, creating a special energy field around a woman no matter if it's a romantic dress or a cozy plaid shirt. "Clothing created with such a message supports women, helps them never stop believing in themselves," says Maria Koronchik, chief designer of OLOLOL.